Tim Westwood plays the writing game

World renowned Dj Tim Westwood from UK’s BBC 1Xtra is covering the World Cup for News of the world. The often controversial Westwood contributes commentary from a perspective that few have really heard before. From doing interviews with stars such as Eminem to Drake, Westwood’s presence in the sporting realm has raised a few eyebrows from fans and critics alike. With that said, as long as people are talking then the Pimp my World Cup campaign appears to be a success by simply drawing interest.

As corporation get more and more creative in their business models you can expect to see further mergers between music and sports entertainment. Tim has become a prime candidate to stir up interest in not only the World Cup but also for the News of the world’s website itself. Mr. Westwood is representing a culture that is normally overlooked in the area of Football. Yet his global reach makes him a good choice to get the word out. Not only is Mr. Westwood a radio personality but he is also a global icon in some circles. From being Dj on MTV’s hit show Pimp my ride to Djing exclusive parties, Tim can be found at various events regularly. As people tweet about his latest writings online Tim studies all of the latest in World Cup news and prepares the next effort.

In the competitive world of online journalism everyone struggles to be heard. With Westwood, his celebrity helps draw more readers than even seasoned sports writers. This is precisely why News International’s Rob Painter decided to team up with Westwood for this PR campaign. As the World Cup begins to draw to a end, Mr Westwood continues to provide his own personal views of the games. Click here to read what Tim Westwood has to say.

Here’s a sneak peek preview of what Tim has to say about England’s first loss at the world cup 2010:
“The English fans are the best in the world – they have the passion, the emotion and believe in the dream. The players don’t have that heartfelt emotion – they’re just out there doing a job. It’s not that they don’t want to win but they don’t have the fire and the passion of the fans.”